User manual HASSELBLAD 555ELD

[. . . ] With its unique bright viewfinders, its wide range of stunning quality lenses and its wide choice of accessories, the H4d-40 is the obvious camera choice for the professional photographer who must deliver more than 35 mm quality while maintaining the ease of working with a dSlR. Raising the bar from H3D Expanding on the great feature set of the H3d camera-line, a set of new camera features are introduced with the H4d-40: · new 3" tFt 24bit color display with large viewing angle · new camera electronics delivering the basis for true Focus and ultra fast auto Focus · new true Focus auto-focus system with absolute Position lock and new camera controls · new extended exposure time up to 4 min (256 sec. ) exposure · new aF assist light for working in dark environments · new 90 MB/sec read-write performance on Extreme Pro cards from Sandisk the H4d-40 camera system has been especially designed to meet demands for both flexibility and ultimate image quality. this includes: · the freedom to choose between eye-level and waist-level viewfinders · the choice of combining point-and­shoot and tilt/shift to solve creative commercial challenges · the ability to combine working tethered and un-tethered to get the most of your camera system both on location and in the studio · the option of processing your raw images in Hasselblad's Phocus imaging toolbox, or working with your raw images directly in apple or adobe imaging environments. www. hasselblad. com digital CaMERaS Medium Format digital capture advantage in digital photography, the advantages of large format cameras have become even more obvious. the basic 6×4. 5 cm design allows the H4d-40 to use one of the largest image sensors currently available in digital photography. the H4d-40 features CCd sensor measuring 32. 9 × 43. 8mm - almost twice the physical size of the largest 35mm dSlR sensors. [. . . ] the H4d-40 makes use of a new high speed capture architecture capturing full size, compressed 50Mbyte images at the rate of 1. 1 seconds per capture, working either mobile or tethered to a computer. the combination of these features makes the H4d-40 the natural choice for the professional commercial photographer wanting to work with the highest image quality within a camera system that supports ultimate creative expression in order to deliver outstanding images to satisfy the most demanding customer. A choice of bright viewfinders One of the important traditional advantages of the medium format is the extra-large and bright viewfinder image, enabling extremely precise compositions and easy operation in dim lighting. the H4d-40 comes with the HVd 90x viewfinder designed for full performance over the large sensor. Hasselblad has added an interchangeable waist-level viewfinder, the HVM, for the entire range of H system cameras. the bright and large viewfinder image is ideal for creative composing and the photographer is able to shoot in the fashion that suits them most; maintaining eye contact with the model, or gaining impact by shooting from a point lower than eye-level, for example. Hasselblad's unique natural colors Hasselblad's Natural Color Solution (HNCS) enables you to produce outstanding and reliable out-of-the-box colors, with skin tones, specific product colors and other difficult tones reproduced easily and effectively. in order to incorporate our new unique HNCS and daCfeatures we have developed a custom Hasselblad raw file format called 3F RaW (3FR). this file format includes lossless image compression, which reduces the required storage space by 33%. the 3FR files can be converted into adobe's raw image format dNg (`digital Negative'), bringing this new technology standard to the professional photographer for the first time. An impressive lens line outperforming the Carl Zeiss icons the highly renowned HC/HCd lens line includes 11 auto-Focus lenses, all with central lens shutters. Range is from 28mm to 300mm, 50-110mm zoom, 35-90mm zoom and 1. 7X converter. the built-in central lens shutter allows flash to be used at all shutter speeds down to 1/800s. With the gil device, all images captured outdoors are tagged with gPS coordinates, time and altittude. this data provides the key to a number of future applications involving image archiving and retrieval. One example is the direct mapping of images in Phocus software to the google Earth application. Check out full list of accessories at: http://www. hasselblad. com/products/lenses-and-accessories/ h-system-accessories. aspx H4D with GIL Global Image Locator accessory. Phocus for professional level workflow Phocus provides an advanced software toolbox that has been especially designed to easily achieve optimum workflow and absolute image perfection from Hasselblad raw image files. With the H4d-40 camera system Phocus provides: · Uncompromising Image Quality · Special extended camera controls with which to operate your H4d-40 camera. these features, such as live video for easier shot set-up and workflow, or the ability to control the lens drive for focusing when the camera is in a remote position or when the digital capture unit is mounted on a view camera, bring an entirely new level of flexibility to the way you shoot. · Moiré Removal Technology automatically applied directly on the raw data, leaving image quality intact and eliminating the need to carry out special masking selections or other manual procedures, saving hours of tedious post-production work. the Phocus gUi features easy-to-use options that allow you to customize your set-up to suit a range of different workflow situations, such as choice of import source, browsing/comparison functions, file management, image export in a number of file formats, pre-setting of options for upcoming shoots, and much, much more. the extended metadata included in all Phocus images provides for accurate and detailed cataloguing and indexing, easy image management, and includes added gPS data functionality in order to allow a range of new functions. Phocus links gPS data directly to google Earth, for example, making geographic reference a snap and image storage and retrieval much easier. [. . . ] the Phocus Viewer delivers image viewing quality that matches every detail of what you will see later in Photoshop. in addition, the Phocus Viewer allows you to customize layout and composition to suit your current or desired workflow, providing a wide range of options including full view, compare, browse, horizontal, or vertical view, and so on. You can have multiple folders open simultaneously for side-by-side viewing, comparison, and selection www. hasselblad. com digital CaMERaS Instant Approval Architecture Building on the success of the audio Exposure Feedback technology, Hasselblad has created instant approval architecture (iaa), an enhanced set of feedback tools, designed to enable the photographer to focus on the shoot rather than the selection process. iaa triggers audible and visual signals for each image captured, notifying the photographer immediately of its classification status. [. . . ]